22.03.07 The 41'st world’s leading trade show for the travel industry ITB 2007 again took place on the Berlin Exhibition Grounds from 7 to 11 March. This year it’s been the 5th time when VODOHOD Cruise Company successfully participates in this international exhibition. For the moment ITB is the largest international tourism event and professional meeting place on the scale of global tourism market. In terms of quality and volume, ITB Berlin 2007 continues to strengthen its position as the leading marketing platform of travel industry with almost 11,000 organizations and companies from 184 countries participating in 2007 (last year: 10 856 companies from 183 countries). This year the number of trade visitors broke the 100,000 barrier for the first time. Between 7-9 of March a record number of 108,735 trade visitors were recorded, which is a 15 % rise. (2006: 94,553 trade visitors). On 10th of March, 68 419 members of the general public came in search of ideas for their next vacation. Over the five days of this trade show the halls on the Berlin Exhibition Grounds were visited by a total of 177,154 visitors. Russian river cruises with “VODOHOD Cruise&Travel” were represented at the joint national Russia and Moscow region stand (total area around 300 sq m) among the leading Russian travel companies and hotel groups. During the exhibition VODOHOD held operational meetings with its main partner organizations where different questions concerning the up-coming navigation season as well as 2008 price policy were discussed. On the whole, VODOHOD estimates ITB 2007 as quite successful and efficient. As other exhibitors, we are very positive about the commercial success of our involvement as well as satisfied with the progress of this event. |
